- After introducing the reader to multiple media of texts, Wysocki offers a three-tiered approach for analyzing visual aspects of texts. Discuss her approach and how it might be applied to analyzing aspects of social media across different platforms or channels
- Wysocki’s three-tiered approach for analyzing visual aspects of texts begins with “Name the visual elements in a text”. Depending on the type of media, this involved looking at the text itself and describing its appearance, along with the visual elements that go along with it. When looking at the visual elements on social media, this may include photographs, gifs, hashtags, etc. The next step in this approach is “Naming relationships among elements”. This includes looking at how the visuals are arranged, what draws your attention, and how these aspects interact with each other. On Twitter, the background is non-distracting so that the tweets on one’s timeline stand out and grab your attention. Lastly, the final tier is “contextualizing the elements”. In this step, you should consider how the experience of the content could be changed by simply altering a certain color or visual aspect. Additionally, it involves considering the audience and how the creator wants them to “move through” the text. On social media, brands often create posts that appeal to a certain audience. Thus, they often rely on visual aspects like color and media type to best convey their messages.
- What argument is the author(s) making (what is their main point or what do they want you to think or do)?
- The main point of this article is to show how different medias of text incorporate words, images, and other visual aspects. It also emphasizes that the context of these different texts often tap into a certain audience by using appealing visual aspects.
- What are key concepts from the reading (keywords and their definitions according to the author(s)?
- type: what is on a screen or page, it must have a particular lettershape, size, style, and overall shape.
- logos: appeal to reason
- pathos: appeal to emotion
- ethos: the persuasive appeal of one’s character, especially how the character is established by means of speech or discourse
- kairos: the opportune occasion for speech
- audience: those who will hear or read a discourse, which rhetorical analysis takes into account
- invention: finding something to say; closely tied to logos and what an author would say rather than how they would say something
- style: the artful expression of ideas, it addresses how something is said
- arrangement: how one orders speech or writing
- delivery: concerning how something is said, rather than what is said
- memory: closely tied to kairos, the degree to which a speaker successfully remembers something they memorized
- What is a key quote from the reading and what do you think it means?
- “To many, “computer game” equates with Super Mario Brothers or Diablo II which are usually wordless but not soundless and which require players to figure out increasingly complex problems in order to advance to new and more difficult levels of play; the challenge is to keep advancing so as to end with more points than anyone else, to have found all that was hidden, or to be the last one standing.”
- This quote is from the section of the article about multimedia pieces. I think it is an interesting way to introduce this type of media because I do not usually think of video games when thinking of modes. This brief description of these games makes a point to say that these games are usually wordless but not soundless. Thus, it continues to demonstrate how aspects such as sound can be used to improve a game or type of media.
- How does this work inform either our current project or how you think about digital rhetoric–in other words, what is your take away from this reading?
- This article can be used as a guide for analyzing different types of modes. Since it contains information about all types of media, this article is very helpful and informative. Thus, I may use Wysocki’s three tier approach in an upcoming project in this class.
- “To many, “computer game” equates with Super Mario Brothers or Diablo II which are usually wordless but not soundless and which require players to figure out increasingly complex problems in order to advance to new and more difficult levels of play; the challenge is to keep advancing so as to end with more points than anyone else, to have found all that was hidden, or to be the last one standing.”
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Julia McDermott IMS 224 